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August 28, 2013 @ 5:30 pm - 8:00 pm

| $10
Toyota Innovation Hub

Join two of the auto industry’s leading designers and engineers as they discuss the future of Toyota’s innovation.

How does a large corporate enterprise like Toyota learn from the  Bay Area’s  culture of makers,entrepreneurs and technologists?  Mr. Seiichi Tsunoda, head of Toyota Innovation Hub, will illustrate how Toyota creatively envisions the future by walking you through some of the latest human-machine interface and user experience design concepts.  While technology remains a driving factor that fuels innovation, his mission emphasizes the power of human-centered design to accelerate future creativity.  It’s about building momentum and becoming comfortable in a risk-adverse environment.

In order for the future autonomously connected car to be deployed within the next decade, it must first greatly enhance safe, social, trusted, fun, efficient, and distraction-free transportation.  Gradual new levels of autonomously enabled freedom in human driving will emerge as future vehicles acquire increasingly autonomous capability.  Dr. Roger D. Melen, Senior Advisor at Toyota InfoTechnology Center will talk about how improvements in cloud computers combined with new electronic sensors that provide greater speed, robustness, sensitivity and system accuracy will continue to advance.  Despite major advances, the great need for high quality data is expected to limit autonomous performance well beyond 2020.  Some observers note that currently sold vehicles having vehicle stability controls and pre-crash systems are precursors of autonomous vehicle behaviors of the future.








Seiichi Tsunoda is the Head of the Toyota Innovation Hub (TIH) in San Francisco.  He received his Design degree from Tama Art University in Japan and earned his spot as an Automotive Exterior Designer in the Design Center in Toyota Motor Corporation.  He has also worked as a Graphical User Interface Designer and Project Manager for human-machine interface advanced development.  After his twenty-year career in the Toyota design field in Japan, he moved to San Francisco last August.  He came here with a mission to develop innovative user experiences and build a diverse network in the Bay Area.

Roger D. Melen is a Senior Advisor at Toyota InfoTechnology Center U.S.A., Inc. for the past eleven years, provides advice related to the deployment of advanced computer and networking technologies in future vehicle designs.   He worked for eleven years as Vice President of R&D at the Canon Research Center America on the deployment of networked computers in CMOS office and photographic imaging systems, and he was a founder of Cromemco Inc.  In his early work, he pioneered CCD image sensors in his PhD research at Stanford University in 1973.  He authored the book: CCD Technology and Applications and has served as a member of the Technical Advisory Board for Cypress Semiconductor Inc.

Moderated by Shin Sano, Founder and CEO of the Institute for Creative Integration.


5:30-6:00: Registration

6:00-7:30: Presentation / Audience Q&A

7:30-8:00: Reception with light refreshments / Networking


Early registration by Wednesday, August 28, 2013; 2:00pm:

  • $10 for Japan Society & Keizai Society Members
  • $10 for Students (Must show student ID at time of check-in)
  • $15 for Non-members
  • No refunds after August 23rd.

Click here to purchase tickets. If Paypal has been giving you an issue please email bburrows@usajapan.org to RSVP.

At the Door:

  • $20 / For all tickets







August 28, 2013
5:30 pm - 8:00 pm
Event Category:


Public Policy Institute of California – Bechtel Conference Center
500 Washington St., Ground Floor
San Francisco, CA 94111 United States
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Briana Burrows