Discussion:
As we navigate the continued tough global economic mood, it’s a good time to take a step back and recall just how strong a market opportunity Japan continues to offer.
Japanese consumers, in general, are still “cash rich” compared to consumers in other developed markets.  Specifically, this program will illuminate why Japanese consumers are among the most well-heeled and sophisticated in the world, with consumer spending in Japan reportedly accounting for over 10% of the global economy.  Today’s Japanese consumer is also more diverse and more open-minded than in the past, creating new opportunities for foreign multinational companies.  For products and services that have evolved to serve developed markets (i.e., advanced pharmaceuticals and medical devices, financial investment products, and luxury brand and fashion products, to name just a few), Japan offers significant opportunities.
Key topics to be addressed include:

• Changing definition of “premium” and prestige” among Japanese consumers
• Aging of Japan and key opportunities
• Examples of innovation across product/service  categories (including Japanese companies’ expansion overseas with offerings such as Uniqlo and Mujirushi)

 
In addition, we will hear an update on the TPP activities and initiatives, from the point of view of the American Chamber of Commerce in Japan (ACCJ).
 
Presenters:
Two leading marketing experts with decades of perspectives and the latest view on Japan:

 
Debbie Howard, Chairman, CarterJMRN and President Emeritus, American Chamber of Commerce in Japan (ACCJ); Debbie has lived and worked in Japan for almost 30 years,and founded qualitative research firm JMRN in 1989.

 
Dominic Carter, Representative Director and CEO, CarterJMRN; Dominic’s career highlights include being local managing director for a top ten global research agency, and founding his own research consultancy in Japan.
 
 
CarterJMRN is a full-service qualitative/quantitative market research consultancy with over 25 full-time staff and a field force of over 50. The agency was forged in 2012 from the merger of Carter Associates (founded in 2004) and JMRN (founded in 1989).  CarterJMRN’s teams are based in Tokyo, Osaka and Singapore, and work extensively in all markets across Asia, helping some of the largest brands in the world use research to influence real improvements in their business performance.
Both Debbie and Dominic serve as guest lecturers in marketing at Tokyo’s Sophia University.
 

Program Agenda:

5:30-6:00: Registration

6:00-7:30: Presentation / Audience Q&A

7:30-8:00: Reception with light refreshments / Networking

 
Early registration by Thursday, June 27, 2013 at 2:00 pm:

• $10 for Students, Japan Society & Keizai Society Members (Must show Student ID at time of check-in)
• $15 for Non-members
• No refunds after June 24th.

 
At the Door:

• $20 / For all tickets (subject to availability)
  

 
Please click here to register.

 

Collaborator:

 
 
*Selected Japan Society program.