Authenticity. Companies and individuals around the world want to engage and interact with their fans, users, clients, and audience in a way that is easy to disseminate but still rings true and genuine.
As the world continues to go digital, it is becoming easier and easier for brands, companies, and personalities to engage with their audiences through Snapchat, Facebook, and Twitter, the potential pitfalls become more perilous if you haven’t clearly defined your voice. And whether you are a blogger, telling stories from your living room, or an international brand marketing manager for a Fortune 500 company, having a clear idea of what your brand’s voice should sound like will make the difference between creating interactions that your audience will love, versus creating tone deaf experience that will get you lampooned (the Wendy’s Twitter account vs Pepsi’s Kylie Jenner Ad).
Japan Society’s Young Professional’s Group is hosting a panel of experts to give real and relevant advice on how to approach brand marketing and to make the most of your audience interactions. Our panel will be going into detail on how to define your authentic voice and then outlining some best practices on how to communicate with your audience.
We are grateful to announce that this event is made possible by the generous sponsorship of Applift.
Please join us at 7 pm on September 20, 2017, at Applift’s Office in San Francisco. The venue is a secure building and you will have to call up via the intercom for admission. Please dial “400” on the call box to be let in. Snacks and beer will be served.
Director of Strategy, btrax
Ayaka Matsui is a bilingual (English & Japanese) go-to-market strategist and Director of Strategy at btrax, a cross-cultural marketing and consulting agency specialized in Asian and American markets. Ayaka’s passion is helping brands communicate in unfamiliar territories. Whether it is helping Sony launch a new product or assisting a fashion brand in developing a new marketing strategy to enter the Japanese market, Ayaka enjoys helping brands go global. Ayaka consults on conducting market research, developing brand localization strategies, designing unique user experiences, and brand launching strategies.
Ayaka was born and raised in Tokyo, Japan. She studied at Boston University in Massachusetts, with an exchange study in London, United Kingdom and Geneva, Switzerland. After working in Shanghai and Tokyo, Ayaka is now based in San Francisco, CA.
Blogger and Photographer
Vero Kherian, an east coast transplant with San Francisco roots, studied Economics and French at Wellesley College in Massachusetts, then spent one year teaching English in public elementary schools in Normandy, France. Upon her return to the States, she earned her Juris Doctor at George Mason University School of Law in Virginia. She clerked at the Board of Immigration Appeals, Ernst & Young in Paris, France, and the trademark law firm of Erik Pelton & Associates before launching her own intellectual property law practice in San Francisco.
More recently, she launched her portrait and lifestyle photography business, where she works with clients to craft individualized imagery, showcase their personal brand, and above all, celebrate themselves and their unique accomplishments.
You may find Miss Cheesemonger online at misscheesemonger.com. Her social media handles are @misscheesemonger [Instagram], Miss Cheesemonger [Facebook], @msscheesemonger [Pinterest and Twitter].
Her portrait photography work can be found at verokherian.com. Social media presence: @verokherian [Instagram] and Vero Kherian Photography [Facebook].
Product Marketing Manager, Zynga
Nicole manages product marketing and brand strategy for all builder games at Zynga. She’s built her experience as a product manager at Omniata (acquired by Activision’s King), the first BD hire at Grow Mobile (acquired by Perion Network), and led product marketing and user acquisition at Quark Games (acquired by MZ).
AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app advertising lifecycle. AppLift’s unified platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities. You can find them on Facebook at HERE.
About Japan Society’s Young Professionals Group:
YPG is a part of Japan Society of Northern California, and our mission is to create a community of young professionals in the Bay Area that have some interest or connection to Japan. We host monthly networking events and professional talks.