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Crash Course in Doing Business with the Japanese

October 13, 2011 @ 6:00 pm - 8:00 pm

The Japanese have a reputation for being particular about etiquette and business protocol, and for being challenging business partners. What are the essential things you need to know for successful business interactions with Japanese? In this presentation, Japanese business culture expert Rochelle Kopp—Managing Principal of Japan Intercultural Consulting and author of The Lowdown: Business Etiquette Japan—will fill you in on the key things that will help you avoid misunderstandings and build strong relationships.
Topics will include:

  • Understanding Japanese communication style
  • Overcoming the language barrier
  • How Japanese organizations make decisions, and how you can influence them
  • Handling social situations, and using them to strengthen rapport
  • How to deal with problems and mistakes gracefully

Case studies of what to do—and what not to do—will be shared. You’ll walk away with concrete strategies and techniques to apply to your next interaction with Japanese.
This session is recommended for anyone who sells to Japanese customers, interacts with Japanese colleagues, has Japanese investors or joint venture partners, or who works for a Japanese company.
Rochelle Kopp is founder and Managing Principal of Japan Intercultural Consulting, an international training and consulting firm focused on Japanese business. She is a recognized authority on Japanese culture and business practices, particularly Japanese communication style and organizational behavior and decision-making in Japanese firms. Rochelle gained firsthand experience of Japanese corporate culture when she lived in Japan and worked at the Tokyo headquarters of a major Japanese financial institution. Since that time, as a consultant Rochelle has worked closely with numerous Japanese companies of various sizes and in a wide variety of industries, including many of Japan’s most prominent firms. Rochelle is the author of The Rice-Paper Ceiling: Breaking Through Japanese Corporate Culture and most recently The Lowdown: Business Etiquette Japan. Prior to establishing Japan Intercultural Consulting in 1994, Rochelle worked at two US-based international consulting firms, specializing in Japan-US and other global projects. She holds a BA in History from Yale University and an MBA from the University of Chicago’s Graduate School of Business.
Wilson Sonsini Goodrich & Rosati
650 Page Mill Road
Courtyard 2B
Palo Alto, CA
[MAP] Date & Time:
Thursday, October 13, 2011
6:00 pm Registration & Networking
6:30 to 8:00 pm Program
Free for Japan Society members, WSGR employees & students with valid ID
$10 General Admission (by 5:00 pm Friday, October 7)
$15 General Admission after October 7 and Walk-ins (Walk-ins welcome, but seats may be limited)
$65 Join the Japan Society now and attend this event for free!
Online registration has closed for this event. You are welcome to register at the door after 6:00 pm on the day of the event. General registration on the day of the event is $15. Refunds will not be issued after Friday, October 7, 2011.
The Japan Society kindly thanks Wilson Sonsini Goodrich & Rosati for their support in hosting this event.


October 13, 2011
6:00 pm - 8:00 pm


Wilson Sonsini Goodrich & Rosati
650 Page Mill Road, Courtyard 2B
Palo Alto, CA United States
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