How Japanese Site Design Inspires Mindfulness

JapanCraft21 | Steve Beimel, Founder

Longtime Japanese resident Californian Steve Beimel has been involved with Japanese culture since the early 1970s. In 2018, he founded JapanCraft21 to identify viable but vulnerable traditional Japanese crafts and assist in their revitalization. They started Shinmachiya Juku, a free-of-charge school in Kyoto that teaches traditional construction skills to working carpenters and plasterers, and a program that supports apprenticeship in vulnerable craft genres. Additionally, they hold national contests in support of talented craftspeople. Their Craft Leader Program promotes the work of their 30 contest winners to date. Steve recently retired from Esprit Travel and Tours, a U.S.-based Japanese culture-focused tour company that he founded in 1992. At Esprit, he connected travelers from around the world with talented and gracious Japanese people, enabling them to encounter the richness and beauty of Japanese culture. Prior to that, Steve ran a large U.S.-based wholesale plant growing operation with Japanese partners, serving the landscape construction industry during California’s construction boom years. He holds an M.A. in Applied Counseling Psychology, and he currently lives in the Kyoto foothills with his wife of over 42 years, Ritsuko, an ikebana instructor.